Today we are in the middle of a unique digital age, surrounded by new technologies and with most of the world’s population hyperconnected. Part of this era has been the websites, which, although they have been present on the internet since the beginning, now more than ever have evolved to meet the expectations of a world that is preferring brands and businesses that have a striking online presence, inclusive and responsive. Surely in your language you can find a good niche to target, but have you thought about the scope that your website would have in other languages? What are the languages that you need to have on your page? We tell you about it here.
Your website MATTERS
Existing on the internet comes from the hand of a good website, one that makes you go out into the huge world that is online and be seen by your target audience. Surely you should already know, but all positioning strategy is based on the optimization of a website; if we do not have one, we basically do not position ourselves outthere on the internet, as easy as that.
In addition to having to worry about aesthetics and configuration from your code, a key element for your website to be effective in its purpose is the message.
The visual component is an attraction that can make your potential clients to stay and browse the page, but it is the message that convinces them that there is something exceptional there so they should give what they are looking for a chance with you.
Now, your message will be written in a single language, the one that you speak and the one that your target audience speaks, but you can go further and point towards the horizon through other languages that will put you in touch with a new world of possibilities. If you are considering breaking down language barriers and going out to find another audience, one that will give you a different perspective, point of view and a different culture, you have to know which languages are spoken by the people you want to reach and with who you want to soak up your business.
English is one of the most widely spoken languages in the world, but there are more and you need to know them!
These are the languages you need to expand your online business through your website
There are more than 7,000 languages in the world, and there are approximately 20 that comprise the majority of the world’s population. One of these languages is Hindi (with 615 million speakers in the world), but you know something? Only 1% of online content is available in this language despite its large number of speakers, so be careful! Not all major languages have a significant online presence, but you shouldn’t stop considering them, so take these two examples in that case.
Below, we select five of the languages that are most prevalent on the internet and in international exchange, which are becoming more fundamental every day to expand your target search radius are:
With more than 1132 million speakers around the world, English takes first place and it is more than clear that it is the default language for doing business in hundreds of countries, including Chile! When communicating with the outside it is always good to have, in addition to a base in Spanish, an English translation for those interested out there.
Closely following English with around 1.117 million speakers, Chinese has positioned itself as one of the most widely translated languages in the world. A large number of publications and websites are being translated into Chinese to meet the needs of their speakers and allow them to access more content outside their language limits.
Spanish, with approximately 460 million native speakers, is the third most used language on the internet, an important piece of information for the construction of your website if you are not a native speaker. Translating your page into Spanish would open a large number of doors to international and cultural relations with a large part of the world.
Today, French is the official language of more than 20 countries including such important organizations as the United Nations and the European Union. Due to this, the need to translate documents, publications and websites into French has increased to position the language as one of the most important for international relations.
In Europe, German is an important language as it is the official translation language of areas such as technology, law and also international business. To date, German translation on the internet has become increasingly necessary, so if you are looking to expand your business and highlight its importance in the aforementioned fields, one option to make yourself visible out there is to translate your website into German.
Of course there are many more languages that you can translate your website into. The important thing is that you investigate and decide to whom you want to show your proposal, your ideas and where you could find a new audience with which to have a greater engagement in addition to the audience you have in your native language.
It is always a good time to expand our networks and know that it is possible to find another look in diverse cultures.
For this you must consider it and not limit yourself to a single idiomatic space. Spanish, as we can see, is one of the most widely spoken languages and with the largest number of native speakers in the world, but in the world of the internet it remains small if we only stay with Spanish-speaking users, why not target it? English? Or the French? How about German if we are looking to talk about new technologies?
Some of these languages are not easy to translate, of course, and relying on the automatic translators that you can find in search engines does not guarantee a result that is 100% faithful to the language you want to communicate. Many times the grammar errors in these translations can make a business seem inexperienced and not very serious, this because it is notorious that a translation was made through a program and a professional translation was not given time.
If you want to win a place among the speakers of other languages, let them know that you want to communicate something and that you want to do it well; that you have taken the time to deliver a translation that can be read as if you had written the original message in their language.
So how do I translate my website into Chinese? Or German? You will ask yourself. Do not worry! At Lebloo we have professional translators who speak the language they translate fluently and are available 24/7 for you. The steps to obtain your translation are very simple, so you only have to order, pay and your translation will be ready in less than you think.
Try and break the barriers of languages, explore new cultures while opening doors to unique opportunities to interact with the outside world. Translate your website and get people from all over the world to recognize your work.